A piece about how branding is an integral part of product conception. A good product incorporates branding at the core of its conception. Colors, copy and overall feel must be in complete synergy with the brand guidelines…
Identity is at the core of my design philosophy. The combo of good branding and good product is the recipe for success.
User experience is fundamental to any product, brand or interface. Great user experiences can spawn customer loyalty.
Besides good UX, products and interfaces need to look good. Sometimes poor UI elements can rot a good UX experience.
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